William P. Procida

Principal
bprocida@palfi.net

William "Billy" Procida

is the founder and CEO of Palisades Financial, as well as a principal of the Fund Manager.  In this capacity, Billy’s responsibilities encompass originations, structuring and business development.
 
Prior to founding Palisades Financial, Procida had spent the previous 20 years as one of the most successful urban developers in New York City .  During this period, as a principal of the Procida Organization, he developed over $300 million of award-winning residential and commercial projects.
  

At the age of 21, Procida built the White Beaches development project, which helped to transform the Bronx into a bustling neighborhood.  He was directly responsible for developing 1674 Broadway, 67 Hudson Street, and 181 Hudson Street, his first restructuring job.  In 1985, Billy and his brother, Mario, merged Procida Development and Procida Construction, forming the Procida Organization.  In just one year, the company’s revenues soared from $5 million to $50 million.
  
In 1990, Billy took on a one-year leave of absence from the Procida Organization to become a vice president of The Trump Organization, reporting directly to Donald Trump.  While with Trump, he acted on behalf of and reported directly to Donald Trump.  He traveled to Japan , Hong Kong and Europe to meet with principals who expressed interest in participating in and/or acquiring assets of the Trump Organization.
  
In 1991, he rejoined the Procida Organization as Co-President.  During this period the firm completed over $300 million of construction and development work and grew to over 100 employees with four divisions in construction, development, real estate brokerage and mortgage brokerage.  In 1994, he sold his interest in Procida Construction and formed WPI, a finance and construction consulting service company in New York and New Jersey .
  
Billy Procida has been honored by many prestigious Real Estate organizations including the Mid Bronx Desperado's "Business Man of The Year" Award in 1988; the American Jewish Congress "Horace M. Kallen Award" for outstanding community service in 1989; the NAHB3 Multi-Housing Division and Multi-Housing News "Pillar of the Industry Award" for Best Affordable Project in the United States in 1994; The Mortgage Bankers Association "Man of the Year" award in 1995; and the Associated Builders and Owners of Greater NY "Developer of the Year Award" in 1994. 
  
He has lectured on the subject of Real Estate at Yale University , Columbia University , New York University, The 300 Club of Japan, the Association of Real Estate Women Press Corporation, the Conference on Affordable Housing and the "National Housing Conference" in Washington , D.C.   He has served on the Boards of St. Augustine School of the Arts, the YMCA, Bronx Borough President, the Throgs Neck Merchants Association (Co-Founder), the International Business Affairs (Committee Chairman), the Bathgate Industrial Park Local Bronx Chamber of Commerce (Vice President), and the Development Corp. (Chairman). Young Business Report and has had numerous interviews on Bloomberg Radio and 1010 Wins News.

 

He is a licensed Real Estate Broker in the State of New York and a member of the Mortgage Bankers Association. He resides in Northern Bergen County , New Jersey with his wife and three children.

 



Mr. Procida has been honored by the following groups for his efforts in Real Estate Development and the improvement of quality of life:
 
Bronx Borough President "Citation of Merit", .1988

The Bronx Chamber of Commerce "Crystal Apple Award", 1989

"Governor's Excellence Award in Housing", 1994

American Jewish Congress "Horace M. Kallen Award" for outstanding community service in 1989

Mid Bronx Desperado's "Business Man of The Year" Award, 1988

"Pillar of the Industry Award" for Best Affordable Project in the United States, given by the NAHB3 Multi-Housing Division and Multi-Housing News"

The Mortgage Bankers Association 1995 "Man of the Year"

Associated Builders and Owners of Greater NY "Developer of the Year Award" 1994
(Previous recipients include Donald Trump and Samuel LeFrack)

Mr. Procida has spoken on the subject of Real Estate at:
 
Yale University
Columbia University
New York University
The 300 Club of Japan
Neighborhood Reinvestment
Mayor Edward 1. Koch - 1989
Association of Real Estate Women
Press Corporation
Conference on Affordable Housing
"National Housing Conference" 1994 Washington, D.C.

Mr. Procida has appeared in articles in the following newspapers and magazines:
 
New York Times
Construction News
Westchester Gannett
Multi Housing News
Bergen Record
Crain's Now York Business
Real Estate Weekly
Architectural Record
Now York Post
Der Spiegel
New York Daily News
New York Real Estate Journal
New York Magazine
Newark Star Ledger
Amsterdam News
Real Estate New Jersey

Mr. Procida is a licences Real Estate Broker in the State of New York and a member of the Mortgage Bankers Association.

Mr. Procida has served on the Boards of the following Groups:
 
St. Augustine School of the Arts
YMCA
Bronx Borough President
Throgs Neck Merchants Association (Co-Founder)
International Business Affairs (Committee Chairman)
Bathgate Industrial Park Local
Bronx Chamber of Commerce (Vice President)
Development Corp. (Chairman)

Mr. Procida has appeared on the following programs:
 
June 24, 2025
"Channel 11 News" with Linda Farnsworth at the Ground Breaking for Melrose Court

September 28, 2025
NY1 at the opening of Reverend John J. Sass Plaza

July 31, 2025
"Today Show" at the opening of Crotona Center

March, 1995
British Broadcasting Corporation - "Our Man in the Bronx" with Clive Davis

December 30, 2025
"NBC Nightly News" - New Years Eve Broadcast about the rebirth of the Bronx

February 14, 2026
WWRL Now York's Gospel Station "Smart Business Report"

March 20, 2026
WOR "Ernst & Young Business Report"

June 31, 2025
"Good Day Now York" promoting Shorehaven Condominiums

September 27, 2025
Bronx Net ‚ Opening of Sunset Park

1985 ‚ 1998
Several apperances on Bloomberg Radio and 1010 Wins