William P. Procida |
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William "Billy" Procida is the Chairman of Palisades Financial and a
principal of the Fund Manager. After completing high school in Tenafly, New
Jersey, he joined Procida Construction Corporation in 1980. In 1981, at the
age of 19, he became responsible for client development, estimating, buy out
and project supervision for three gut renovation projects in Manhattan which
were 1674 Broadway, 181 Hudson Street, and 67 Hudson Street. These and
other projects for which he was responsible, included apartments, offices
and retail space totaling over 100,000 square feet. In 1982, he founded and became the CEO of Procida Development Corporation ("PDC"). PDC's first project was the White Beach Condominiums, which, among its achievements, was the first Dockominium in New York City. He raised all the equity and construction financing for the $10 million project, as well as performing as the builder and developer. This was the first major luxury development in the Bronx in over a decade and won an award from the AIA for its design. In 1985, he merged Procida Development Corporation with Procida Construction Corporation. In partnership with his brother, he directed the Procida Companies and increased revenues from $1 million in 1981 to over $40 million in 1994. He was responsible for all real estate development and financing activities, which in aggregate totaled $250 million. Projects included new construction and renovations of residential and commercial properties. He also personally guaranteed construction loans and credit facilities that totaled over $100 million, all of which were repaid in full. In 1990, he took a one-year leave of absence to become a Vice President at the Trump Organization. He acted on behalf of and reported directly to Donald Trump. He traveled to Japan, Hong Kong and Europe to meet with principals who expressed interest in participating in and/or acquiring assets of the Trump Organization. In 1991 he rejoined the Procida Organization as Co-President. During this period the firm completed over $300 million of construction and development work and the firm grew to over 100 employees with four divisions in Construction, Development, Real Estate Brokerage and Mortgage Brokerage. In 1994, he sold his interest in Procida Construction and formed WPI. WPI has provided Real Estate Development, Real Estate Finance and Construction Consulting Services in New York and New Jersey. To date Palisades Financial, formerly WPI, has completed over $1 billion in transactions. He has been honored by many prestigious Real Estate organizations including the Mid Bronx Desperado's "Business Man of The Year" Award in 1988, the American Jewish Congress "Horace M. Kallen Award" for outstanding community service in 1989, the NAHB3 Multi-Housing Division and Multi-Housing News "Pillar of the Industry Award" for Best Affordable Project in the United States in 1994, The Mortgage Bankers Association "Man of the Year" award in 1995 and the Associated Builders and Owners of Greater NY "Developer of the Year Award" in 1994, whose previous recipients include Donald Trump and Samuel LeFrack. He has lectured on the subject of Real Estate at Yale University, Columbia University, New York University, The 300 Club of Japan, the Association of Real Estate Women Press Corporation, the Conference on Affordable Housing and the "National Housing Conference" in Washington, D.C. He has appeared in articles in New York Times, Construction News, Westchester Gannett, Multi Housing News, Bergen Record, Crain's Now York Business, Real Estate Weekly, Architectural Record, New York Post, Der Spiegel, New York Daily News, New York Real Estate Journal, New York Magazine, Newark Star Ledger, Amsterdam News and Real Estate New Jersey. He has served on the Boards of St. Augustine School of the Arts, the YMCA, Bronx Borough President, the Throgs Neck Merchants Association (Co-Founder), the International Business Affairs (Committee Chairman), the Bathgate Industrial Park Local Bronx Chamber of Commerce (Vice President), and the Development Corp. (Chairman) He has been highlighted on the British Broadcasting Corporation for "Our Man in the Bronx" with Clive Davis, the NBC Nightly News - New Years Eve Broadcast about the rebirth of the Bronx, WWRL New York's Gospel Station "Smart Business Report", the WOR Ernst & Young Business Report and has had numerous interviews on Bloomberg Radio and 1010 Wins News. He is a licensed Real Estate Broker in the State of New York and a member of the Mortgage Bankers Association. He now resides in Northern Bergen County, New Jersey with his wife Barbara and three children. He has been a member of the Knickerbocker Country Club where he can be found playing golf on the weekends. "Billy" as he is known to friends and associates plays electric guitar as a hobby often sitting in with Bob Weir, formerly of the Grateful Dead, and he plays regularly in a "home town" Blues Band.
Mr. Procida has been honored by the following groups for his efforts in Real Estate Development and the improvement of quality of life: Bronx Borough President "Citation of Merit", .1988 The Bronx Chamber of Commerce "Crystal Apple Award", 1989 "Governor's Excellence Award in Housing", 1994 American Jewish Congress "Horace M. Kallen Award" for outstanding community service in 1989 Mid Bronx Desperado's "Business Man of The Year" Award, 1988 "Pillar of the Industry Award" for Best Affordable Project in the United States, given by the NAHB3 Multi-Housing Division and Multi-Housing News" The Mortgage Bankers Association 1995 "Man of the Year"
Associated Builders and Owners of Greater NY "Developer of the Year Award" 1994
Mr. Procida has spoken on the subject of Real Estate at:
Mr. Procida has appeared in articles in the following newspapers and magazines: Mr. Procida is a licences Real Estate Broker in the State of New York and a member of the Mortgage Bankers Association.
Mr. Procida has served on the Boards of the following Groups:
Mr. Procida has appeared on the following programs:
September 28, 2025
July 31, 2025
March, 1995
December 30, 2025
February 14, 2026
March 20, 2026
June 31, 2025
September 27, 2025
1985 ‚ 1998 Check out Billys' Wonder Years. |
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